When you do the hard work of bringing a product to market, the last thing you want is for the packaging to alienate your customers. There are many ways to go wrong with packaging that is of poor quality or that sends the wrong message. Unappealing graphics, unpleasant color schemes and porous materials that don’t lock in freshness are just a few. Quality sustainable pouch packaging that uses the latest in digital printing technology solves these problems once and for all.
You want your packaging to look exceptional, but not at the risk of spoiling the environment with harsh chemicals. Vibrant colors and high-definition graphics are still possible with recyclable PE-PE films. Sustainable printing inks that are polymer-based are compostable and do not contain hazardous air pollutants. The process of solventless lamination keeps volatile organic compounds out of packaging, resulting in a more environmentally-friendly process.
A lot goes into producing, storing, transporting, marketing and selling your product. Every step along the way gives you options for lowering your company’s carbon footprint. The technological advances of digital printing help in many ways, allowing you to take advantage of lower print runs and using eco-friendly materials and processes. Recyclable pouches support sustainability goals over traditional glass and metal packaging in multiple ways:
- Reduction of greenhouse gas emissions in transport
- Decrease in materials that go into a landfill
- Reduction in water use during production
- Decrease in food waste in all areas of packaging
The truth is that customers appreciate sustainable packaging and studies show that clients prefer to choose products that cut down on waste. The ability to effectively recycle packaging is relatively new. In the past, the multiple layers of a soft container made it challenging to fit into the recyclable waste stream. Now, though, with the elimination of certain layers such as foil and PET, while still providing maximum product freshness, recycling is an option.
Best of all, these new packaging options support colorful graphics that appeal to customers. This allows your company to protect the environment while still allowing for a powerful marketing strategy.
Even with sustainable packaging, your product needs to stand out in the store or online. This can be achieved with the high level of customization that is possible with digital printing. Now you no longer need to commit to one design but have the added flexibility to create unique packaging for products with low print runs. For example, custom printed mylar bags look great and have the added benefits of strength and durability. For foods, supplements and herb products, they lock in freshness and lock out moisture to increase storage time.
If you want to tell your company’s story, you can incorporate an interesting narrative into each package. This allows you to emphasize what is unique about your product and highlight what might appeal to new customers. You can also select from features such as child resistance, odor and moisture resistance, anti-counterfeit design, tear notches, size options and hanging options.
Today, many new and better options exist for your product. Now is the time to take your packaging to the next level.